하임텍스틸 2007 .1월 프랑크푸르트에서 개최
하임텍스틸의 뜻은 무엇인가?
HEIM+TEXTILE=HEIMTEXTILE
(HOME)
역시 HOME TEXTILE이다.,
도모텍스와 같이 홈텍스타일 전시회이나,
하임텍스틸은 주로 카페트 이외의 인테리어품목, 즉 커텐,벽지,매트,브라인더,침구,베딩....이 주종이다.
원래는 도모텍스도 프랑크푸르트 하임텍스에서 같이 하다가 규모가 커지자,하노버로 카페트만
분가를 시킨 것이다.
카페트를 제외한 침장,bedding,벽지.인테리어디자인.욕실제품....등 다양한 인테리어 제품을 볼 수 있다..
낮익은 일본 수입상들 및 한국의 카페트,road shop planner,수입상들,가구디자이너,인테리어업체들은 대부분 참관하여 2007년의 트렌드를 조사 향후 반영하고 수입도 하고 있다.
세계 인테리어 패션을 선도하는 전시회로서는 너무나도 유익한 전시회이다.
1월 10일~1월13일 까지 프랑크푸르트 messe에서 개최되었다.
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Final report Heimtextil 2007: more exhibitors, more exhibition space / Heimtextil occupies growth segments (Jan 13, 2007)
Heimtextil 2007: more exhibitors, more exhibition space
Stable visitor numbers, high visitor quality, more visitors from outside Germany
Heimtextil occupies growth segments
A great start! The home-textiles sector is banking on new mar-ket potential and is gathering momentum! And this is confirmed by the indices with which Heimtextil 2007 has opened the new fair and exhibition year: not only more exhibitors and exhibition space but also greater satisfaction with the results of the fair and a significantly more optimistic assessment of the economic outlook for the sector. \For the first time in years, the atmos-phere at the Heimtextil is really buoyant. Our exhibitors confirm that visitor quality is high and that there has been a significant increase in orders placed\, says Detlef Braun, Member of the Board of Management of Messe Frankfurt GmbH, summarising the results of the fair. \The number of visitors has remained stable at over 89,000. We are very pleased with the overall result.\
Under the motto \'Room follows Fantasy\', the world\'s biggest trade fair for home and contract textiles presented the textile trends for the 2007 / 2008 season in Frankfurt am Main from 10 to 13 January 2007. Compared to the last Heimtextil in 2006, the number of exhibitors climbed by 100 to 2,907 (+3.4 %) while the number of visitors from outside Germany rose by almost 4 % with significantly more coming from Spain, Turkey and Russia. As expected, the number of German visitors declined – by about 5 %.
The results of the exhibitor and visitor polls were very good: the over-all level of visitor satisfaction reached 94 %. Even better was the degree of satisfaction among German exhibitors: three quarters said they are very pleased with the results of the fair. This represents an increase of 10 % compared to the previous year and is in line with a much more optimistic estimation of the economic outlook for the sec-tor on both the visitor and exhibitor sides.
\The great advantage of Frankfurt is that the spotlight is on fabrics and nothing but fabrics. Thus, discussions with trade visitors are very focused and efficient. It is a real pleasure to be back again\, says Urs Schläpfer, General Manager, Mira-X Stoffe AG, Switzerland, confirm-ing the high visitor quality.
After Germany, the ten biggest visitor nations were Italy, Great Brit-ain, the USA, Spain, China, Turkey, Greece, France, The Nether-lands and Belgium/Luxemburg. There were 15.2 % more visitors from Europe, 7.7 % more from America and 21.7 % more from Asia. Altogether, the visitors came from 122 countries thus once again con-firming the position of the Heimtextil as the world\'s biggest trade fair for home and contract textiles.
With 1,713 companies, Europe once again accounted for the biggest percentage of exhibitors who represent not only 60 % of all exhibitors but also 72 % of the exhibition space occupied (net). The number of exhibitors from outside Germany rose by 105 (+ 4.5 %) to 2,407, which means international exhibitors accounted for no less than 83 % of the total. The increase in the number of exhibitors came primarily from Asian countries such as India, Pakistan, the People\'s Republic of China, Singapore and South Korea. Altogether, 68 nations from all five continents took part in the fair.
Economic potential of the sector and concept
The Heimtextil clearly reflects the economic potential of the sector: in addition to the export business, which continues to be profitable and benefits from the high degree of internationality at the fair, the con-tract business, i.e., textile furnishings in business premises, repre-sents the main area of growth for home textiles. The Heimtextil has included the complete range of products for hotels, planning and inte-rior architecture for many years. For the first time this year, suppliers active in this segment were spotlighted throughout the Exhibition Centre with a \'Contract Creations\' logo. No less than 350 exhibitors took part in this campaign and were listed in a handy pocket guide. \The new concept makes the Heimtextil even more professional. We were able to make contact with several wholesalers of interest to us in the contract business\, said Erol Türkün, Türkün Holding A.S., Dino Vanelli, Turkey. There was also a positive response on the visitor side. Interior architect, Ute Treutel from Neu-Isenburg, near Frankfurt, confirmed that she was able to search for non-flammable fabrics very efficiently.
Two special shows bridged the gap between theory and practice. The \'Hotels\' showcase, a visionary hotel-room study by the Graft firm of architects, Los Angeles / Berlin / Beijing, showed how textiles can literally merge with architecture. \Thus, folds in a fabric represent new storage possibilities and replace cup-boards\, said Thomas Willemeit explaining the future-oriented concept during a guided tour. The seaworthiness of textiles was demonstrated by the \'Cruises\' showcase: the Peter Deilmann shipping line, owner of MS Deutschland, the ship made famous in the \'Traumschiff\' ZDF-television programme, and yarn manu-facturer Trevira offered realistic insights into modern textile fur-nishings for a cruise liner.
\We received positive feedback for our double-quality concept focusing on the potent textile regions of Europe and Asia\, ex-plains Olaf Schmidt, Vice President Textile Fairs, Messe Frank-furt. The Dreamland section shows especially high-grade prod-ucts from Europe and North America. The Dorma Group from Great Britain joined the Dreamland exhibitors for the first time and reported feeling ideally positioned there. \We have suc-ceeded fully in our aim of making contact with international groups of customers,\ said a delighted Siobhan King, General Manager, Dorma.
To take account of the increasing quality of products made in Asia, Messe Frankfurt has created \'Asian Vision\', a special area focusing on premium products in distinction to the existing \'Asian Feeling\' and \'Asian Selection\' segments. \We like the new exhibition-hall concept very much. In the Asian Vision halls, customers find a concentrated spectrum of top-quality products from Asia. This focus benefits eve-ryone – visitors and exhibitors\, reported Arun Kakar, proprietor, Comma, India.
Aiming at new target groups of today and tomorrow, for exam-ple, families with small children, mobile, trend-oriented singles, the new patchwork families or the 50+ generation, promises further growth. For such consumers, exhibitors presented inno-vations ranging from heated baby\'s changing-table pads with travel adapter to new bed systems for the active \'silver genera-tion\'.
Messe Frankfurt has commissioned the \'Heimtextil Monitor GfK 2007\' to discover how the consumption of home and household textiles in Germany is developing and what sales potential is seen by the industry. The results of the poll of experts is summarised under the heading \'heimtextilProfiMonitor\'. They show how the in-dustry sees the factors for success in the consumer and contract furnishing markets, and where it sees the main challenges for pro-duction, marketing and sales in 2007.
The spirit of innovation promotes the working relationship be-tween industry and architects
\The more innovative the ideas, the easier it is to realise them\, explains Dieter Köhler of the Köhler firm of architects in Frank-furt. As a member of the jury, he would like to see even more people taking part in the Textile and Contract Innovation Prize, which was held for the fourth time on the occasion of Heimtextil 2007 by \'AIT\' trade magazine for architecture, interior architec-ture and technical installations. A five-person jury of renowned architects assessed the architectonic qualities of the 19 inter¬disciplinary entries. A total of six prizes and awards were made in three categories. The \'Textile and Contract Innovation Prize\' went to creation Baumann for \'Hafttextil Gecko\' adhesive fabric.
Trendsetting, promoting young people, Heimtextil goes City
\First clear out and tidy up – then recombine, preferably, mod-ern and classic\, suggested trend expert Gunnar Frank before calling on visitors to \Show their true colours\. And this was the motto of the international home-fashion trends for 2007 / 2008 in the Trend Forum. Lots of colour and large-format decorations reflected different artistic styles: on the one hand, art of the early 20th century and, on the other hand, that of the Renais-sance (standing for tradition). This results in areas of tension in which the choice of colour represents a statement. The Trend Forum lectures by renowned designers and textile experts from home and abroad were well attended. For trade visitors, the trend presentation provides an initial orientation aid and source of inspiration, after which they begin their order tour of the exhibition halls.
The Campus special show gives young people from the textile sector the chance to present new, marketable materials and designs. For the first time, students from 16 European universi-ties took part in Campus. \For us, the Heimtextil is an out-standing platform to create a network linking universities and the industry\, explains Cora François from \'Rooms for free e.V.\', Chemnitz.
With the \'Heimtextil goes City\' sales and service campaign, Messe Frankfurt has once again joined forces with the Associa-tion of Interior Decorators and Saddlers (Raumausstatter- und Sattlerinnung), Frankfurt am Main, to take the latest trends from the fair to consumers. On Saturday, 13 January, 27 interior decorators, bed dealers and workshops presented new Heim-textil products to interested consumers in downtown Frankfurt from 9 a.m. to 6 p.m. \Given the number of visitors in the first half of the day, we can look forward to a good result by the end of the consumer campaign this evening\, said Michael Schwarz, Spokesman of the Association of Interior Decorators and Sad-dlers, Frankfurt am Main.
The next Heimtextil will be held in Frankfurt am Main from 9 to 12 January 2008.
Further information about Heimtextil 2007 and photographs can be found on the internet at:
http://www.heimtextil.messefrankfurt.com
Additional exhibitor statements:
Siobhan King, General Manager, Dorma, Great Britain
We welcomed lots of super visitors to our exhibition stand. They came from Europe, the Middle East and Asia, as well as America and Canada. We are very pleased. After not exhibiting at the Heimtextil for a few years, we are delighted that your participation has been successfully. We will definitely be back again next year.
Urs Schläpfer, General Manager, Mira-X Stoffe AG, Switzerland
The great advantage of Frankfurt is that the spotlight is on fabrics and nothing but fabrics. Thus, discussions with trade visitors are very fo-cused and efficient. It is a real pleasure to be back again. The idea of attracting an expanded target group of contract furnishings users to the fair is very good. It was evident that price is no longer the only factor. Now others, such as design and quality, also count.
Dr. Ulrich Girrbach, Head of Marketing & Sales, Trevira, Germany
The fair was highly successful for us. We had so many visitors that I didn\'t even have time to look around the other halls. We are very pleased that we had the chance to demonstrate the applications for contract textiles for cruise lines within the framework of our special-show cooperation with the Peter Deilmann shipping line. In some quarters, contract textiles are still considered to be practical but dull. The special show gave us the chance to prove that the opposite is the case, namely that contract textiles can be aesthetically very pleasing.
M. Ruhi Baytimur, General Manager, Dilhan, Turkey
We have been exhibiting at the Heimtextil for many years and are highly satisfied with the quality of this year\'s event – as we have been every year. In our opinion, there has been a further significant in¬crease in visitor quality. We are pleased that more people come to buy than just to look.
Diete Hansl-Röntgen, General Manager, Nya Nordiska Textiles GmbH, Germany
Our opinion of the fair is very good. All we would like to see is two or three more of our immediate competitors taking part in the fair. This would be an improvement, especially for the visitors.
Roberto Martinez, Export Director, Vorwerk, Germany
We had an amazingly large number of visitors from Korea and the Middle East. Thanks to our new exhibition-stand concept under the \'Ulf Moritz\' brand, we were able to make contact with a new and, in some cases, different clientele. In this connection, we noticed that customers are increasingly prepared to combine and offer holistic concepts. The echo was good – especially from premium retailers, by which I mean good interior decorators.
Mathias Leilich, General Manager, co coon GmbH, official licen-see of Joop Living, Germany
This was our first time at the Heimtextil and, having made many more international contacts than expected, we are highly satisfied. Striking was the very large number of customers from East Europe. We reached our target group with our two exhibition stands, Joop Living and co coon.
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